A Conceptual Stages of Growth Model for Managing an Organization's Social Media Business Profile (SMBP)
نویسندگان
چکیده
Social media can have enormous benefits for organisations, but a failure to manage how these applications are used can have significant and unintended consequences. In this paper, the authors propose a conceptual Stages of Growth (SOG) Model for managing an organisation’s Social Media Business Profile (SMBP). Following extensive reviews of SOG models in the literature, social media practitioner reports and best practice guides, and industry reported cases of SMBP implementations, the authors propose a conceptual growth model consisting of five stages and the paths of evolution between stages. The authors also suggest 10 benchmark variables by which it is proposed the stages and their dominant problems can be measured and managed. The paper concludes with a discussion of its limitations and the field studies currently being undertaken in 40 small to medium enterprises (SMEs) in Ireland to test the SMBP SOG model.
منابع مشابه
Business Environment: Designing and Explaining the New Environmental Hostility Model in Small and Medium Enterprises
This study aims to explain and elaborate a new model for the business environmental hostility in small and medium enterprises in the science and technology park in Kermanshah (Iran). The research method is a mixed method. Content analysis was used in the qualitative part, and a confirmatory factor analysis was used in the quantitative section. In the qualitative section for the environmental ho...
متن کاملDevelop a conceptual framework for social commerce in the sports industry
The purpose of this study was to designing a social business framework in the sports industry. The research method was qualitative with a systematic exploratory approach (content analysis). Selected. Statistical population of the research included two sections of human resources (managers and consultants of sports businesses, professors and experts in sports marketing and social media) and info...
متن کاملSmall and Medium Business Growth in Agricultural Sector (Case Study: Guilan Province)
Agriculture is one of the pillars of economics and its development requires a particular attention to all production factors. This paper aims to provide a systematic and conceptual model that is based on a conceptualization of the field. For this purpose, the theory and methodology based on data derived from field observations and interviews drawn from a systematic conceptual model of key infor...
متن کاملPresenting a Conceptual Model of Sustainable Supply Chain with Indicators in Dimensions of Economic, Social, Environmental, and Governance in Iranian Automotive Industry
Today's competitive world has led managers to shift from traditional management to scientific management. Supply chain management is one of key issues in industries because, considering a high number of competitors in today's competitive world, competition has been extended from company level to the level of competition on their supply chain. For any organization seeking to achieve its goals in...
متن کاملA Developed Model for Purchase Intention of Foreign Food Products: An Empirical Study in the Iranian Context
The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...
متن کامل